Opportunity from Adjacency – Profit Zone and Blue Ocean 2 of 2

(Start of Part 2 of 2) For Blue Ocean, McCafe of McDonald’s is a great example of adjacency. Zach’s Investment Research reports on Friday, May 8, “McDonald’s strong U.S. sales were fueled by its popular line of healthier chicken snack wraps, and by its successful recent rollout of McCafe coffees.” McCafe was first tried out [...]