Opportunity from Adjacency – Profit Zone and Blue Ocean 1 of 2
I coin the phrase “Opportunity from Adjacency” for the approach to innovative entrepreneurship using the industry value chain. Two such approaches are currently popular. The “Profit Zone” finds...
View ArticleOpportunity from Adjacency – Profit Zone and Blue Ocean 2 of 2
(Start of Part 2 of 2) For Blue Ocean, McCafe of McDonald’s is a great example of adjacency. Zach’s Investment Research reports on Friday, May 8, “McDonald’s strong U.S. sales were fueled by its...
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